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‘2026 will be a defining year for La Vie’: Jerry Xu on the year ahead

‘2026 will be a defining year for La Vie’: Jerry Xu on the year ahead

In Hotel Management's Industry Leaders Forum, Founder and CEO Jerry Xu reflected on the group's strongest growth year to date, with 11 new properties and 1,671 keys added in 2025, and new regional offices opened in Guangzhou and Manila.

Xu pointed to guests and residents increasingly seeking authenticity, flexibility and wellness, and to technology as a critical enabler of personalisation and efficiency. Rising costs and workforce constraints, he said, are opportunities to innovate through data-driven insight, agile management and a people-first culture.

“Our path forward is clear: to continue elevating hospitality through a people-first culture, to unlock the full potential of every asset we manage,” Xu said.

Source: Hotel Management

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